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Big Ideas,
I help brands elevate their ecommerce presence through strategic storytelling, UX optimization, and data-informed digital marketing
What I Do
What I Do
Strategic Brand Execution Meets Digital Performance
Strategic Brand Execution Meets Digital Performance
I specialize in aligning brand identity with high-performing digital touchpoints. With a background in luxury retail commerce and a master’s focus in digital marketing, I bridge creative storytelling with analytics-driven optimization.
Core Focus Areas:
Core Focus Areas:
Brand & Content Strategy
UX-Focused Ecommerce Optimization
Landing Page Development
SEO & Organic Growth Strategy
Customer Journey Refinement
Impact Highlights
Impact Highlights
Led platform migration from Magento to Shopify Plus
Led platform migration from Magento to Shopify Plus
73% increase in new users and 16% increase in returning users
Developed SEO-driven product and content strategy
Developed SEO-driven product and content strategy
18% increase in organic search traffic
Manage and optimize luxury ecommerce experiences across thousands of SKUs
Manage and optimize luxury ecommerce experiences across thousands of SKUs
23% increase in revenue
Case Studies
Case Studies
Shopify Migration & UX Optimization
Transforming legacy Magento infrastructure into a scalable, brand-aligned ecommerce experience
Landing Page Strategy & Campaign Execution
Building conversion-focused digital experiences aligned with seasonal marketing initiatives
SEO & Content Framework Development
Creating structured storytelling that enhances organic visibility and customer engagement
Site Navigation Strategy
Developing strong collection filtering to enhance UX, customer journey, and site navigability
My Approach
My Approach
Brand First. Always.
Performance should amplify brand identity - not dilute it.
Data Informs Creativity.
Analytics guide optimization, but storytelling drives emotional engagement.
User Experiences in Strategy.
Navigation, content hierarchy, and page flow directly impact customer trust and conversion.
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